Integrative alternative of means of the external environment for the information - strategic communication of the municipality Guáimaro

The investigation is about theoretical-conceptual elements regarding the means of the external environment of the information communication in the context of the local strategic development. The importance of its integration is stood out for the strategic information-communication. It is characterized from this perspective their state in the municipality Guáimaro, with emphasis in the flows of information and communication, the architecture of information and the media.